The Austrian Raiffeisen Association (ÖRV) is gearing up for the International Year of Cooperatives in 2025, aiming to showcase the impact of its 1,400 cooperatives and 2 million members. A high-profile campaign will launch in March to promote sustainable practices and regional contributions, alongside events and a comprehensive Raiffeisen Social Report to highlight societal benefits. Additionally, a nationwide online training course for employees will enhance understanding of cooperative operations, while initiatives for member recruitment and promotion will be emphasized throughout the year.